We are constantly working on new products and bringing new items to our shop. That has a high cost, so your preorders help fund our final development and upfront costs.
The perk of our pre-order process is you get a no-risk "Kickstarter-like" backing of a new product at a discount. You can trust in that we have always delivered on our preorder product launches.
The variable is time as we work through the kinks of a production process. Order during our launch sales and get a discount.
If you're unsure - just wait till it's out for immediate shipment.